Kohinoor Jewellers

1. Project Overview

Kohinoor Jewellers is a jewellery brand where craftsmanship, elegance, and trust form the foundation of its identity.

The objective of this outdoor advertising campaign is to strengthen the brand's visibility through strategically designed advertising placements across high-traffic locations. The campaign combines premium jewellery visuals with consistent brand messaging to create a recognisable identity across multiple outdoor platforms.

From prominent roadside billboards to digital LED displays and mobile advertising, every placement is designed to capture attention and reinforce brand recall.

2. Campaign Objectives

• Increase Brand Visibility: Establish a stronger brand presence across prominent public locations.
• Build Brand Recognition: Maintain consistent visual communication across advertising formats.
• Promote Jewellery Collections: Highlight selected jewellery designs through premium product photography.
• Drive Customer Engagement: Encourage potential customers to discover the brand and visit the store.
• Strengthen Local Presence: Reach audiences across commercial areas, shopping destinations, and busy roads.

3. Creative Direction & Visual Identity

The campaign follows a premium visual approach that reflects the elegance of the jewellery industry.

Colour Palette: Deep burgundy, gold, and warm neutral tones.

Visual Elements: High-quality jewellery photography, elegant typography, refined layouts, and prominent brand placement.

Messaging: Short, memorable brand messages supported by promotional communication where relevant.

The creative approach ensures that the advertisements remain visually appealing, readable, and recognisable even in high-traffic environments.

4. Outdoor Advertising Executions

A. Large Format Billboard Advertising

Large-format roadside billboards provide high visibility and repeated brand exposure. The designs focus on statement jewellery visuals, brand identity, and concise messaging.

B. Digital LED Screen Advertising

Digital LED displays introduce a dynamic element to the campaign. They provide opportunities to showcase jewellery collections, promotional creatives, and changing brand messages in prominent commercial locations.

C. Roadside Hoardings

Strategically positioned hoardings help establish a consistent brand presence across important city routes and commercial areas.

D. Promotional Kiosk Branding

Branded kiosks create an additional point of interaction with potential customers. Their design extends the campaign's visual identity into shopping complexes, public spaces, and promotional locations.

E. Auto-Rickshaw Branding

Auto-rickshaw advertising extends the campaign beyond fixed locations. Branded vehicle wraps provide mobile visibility across different neighbourhoods and everyday commuting routes.

5. Campaign Integration

A key feature of this campaign is the integration of multiple outdoor advertising formats under one consistent visual identity.

Each medium serves a different communication purpose:

• Billboards establish large-scale visibility.
• LED screens deliver dynamic visual communication.
• Hoardings reinforce brand presence along key routes.
• Kiosks create opportunities for direct interaction.
• Auto-rickshaw branding expands geographical exposure.

Together, these formats create a coordinated outdoor advertising approach.

6. Expected Campaign Impact

The campaign is designed to support:

• Improved local brand awareness.
• Stronger visual brand recognition.
• Greater exposure to potential customers.
• Consistent communication across multiple advertising touchpoints.
• Increased opportunities for store visits and customer enquiries.

7. Project Summary

The Kohinoor Jewellers outdoor advertising campaign demonstrates how a consistent creative identity can be adapted across traditional and digital outdoor media.

By combining large-format displays, digital advertising, on-ground branding, and mobile advertising, the campaign presents the brand through multiple public touchpoints while maintaining a premium and recognisable appearance.

Kohinoor Jewellers — Timeless Elegance. Everywhere You Go.